Unilever

Unilever wanted to find the new S-curve for the coming decade. They needed a new perspective and an out-of-the-box view to continue to deliver strong results in the coming years.

About the client

Unilever is a British multinational consumer goods company headquartered in London. Unilever owns over 400 brands, their products are available in around 190 countries. Unilever is the largest producer of soap in the world. Their other products include food, ice cream, tea, coffee, cleaning agents, beauty products and personal care. Unilever is organised into three main divisions: Foods and Refreshments; Home Care; and Beauty & Personal Care.

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“With their innovative insights, Scopernia helped us see our future much more clearly” - Kris Michiels, Marketing Director & Category/Country Lead Refreshment

Project Objectives

- Define the most relevant future societal & industrial trends that hold potential for Unilin’s growth
- Brainstorm on (product) ideas that could capitalize these trends
- Define new building blocks for the next S-curve for foods and refreshment

Description

After many years of growth, Unilever wanted to find the new S-curve for the coming decade. They needed a new perspective and an out-of-the-box view to continue to deliver strong results in the coming years.
We researched trends in the future of food & retail: changing societal, technological, consumer, production evolutions... Next, we scored them on their impact on food(retail) and made a prioritised list of the most relevant trends for the Unilever business.
After a dynamic and fruitful brainstorm on possible (product) ideas to surf on these trends, we created an innovation roadmap for the coming years. We helped Unilever build their future by working on constructive ideas that could lead to the next S-curve. The exercise provided Unilever with building blocks to prepare them for the future of foods and refreshments.

Outcome

- Impact analysis of the most important societal and industrial trends
- Innovation ideas and building blocks for the future of foods and refreshment