Cultuurconnect

How does a sector federation anticipate fundamental changes in the sector? Cultuurconnect found itself in the middle of the Covid crisis when they reached out to us. The R&D team was working on digital solutions to facilitate different forms of culture. Because the world around them was changing so rapidly, they needed to rethink the scope of their projects. They saw two major, possibly conflicting evolutions in the market: the need for virtual cultural experiences and the need for physical connection.

We organised vision days where we presented an overview of relevant digital and societal trends. In co-creating with the team of Cultuurconnect, and a selection of cultural centres, we discussed the impact of these trends. The two main questions were: how big can this impact become, and how ready are we when these evolutions would actually happen? The biggest challenge was to think completely out-of-the-box on the most innovative, and therefore still abstract, future possibilities.

After setting the scene with different future scenarios, we determined the most likely choices. With these options in mind, a vision was developed for culture and performing arts in a post-covid world. In addition, the participants defined the role that Cultuurconnect as a supporting organisation, needs to play in this future, and what actions they should take to achieve this.