Aquafin

Aquafin specialises in rainwater plans and saw some unexploited opportunities in the market around the collection, storage and use of rainwater. After they were inspired by one of our webinars on the future of living, they reached out to us. Aquafin was looking for a partner to support them in developing, refining and deepening the concept of “rainwater-as-a-service”. They called in our help to get a better understanding of how this idea could take form more concretely, and what its market potential was.

We started this process with interviewing different stakeholder groups to get a deep understanding of underlying issues and problems. We took into account the different perspectives from relevant actors in the water landscape. From real estate developers, to farmers and governments, we interviewed every stakeholder that might hold a piece of the puzzle. We chose this approach to get a holistic view, which was necessary to connect the dots on a wicked societal problem such as drought & extensive waterfall.

Thanks to this wide expanded first phase, we were able to put forward concrete solutions that solved multiple stakeholder problems and that guaranteed market potential. On top, we were able to thoroughly evaluate the current rainwater (study) solutions and indicate points of improvement and opportunities.